We’ve all heard the tagline: “Love. It’s what makes a Subaru, a Subaru.”

It’s tender. It’s catchy. But also, it’s real.

“Subaru is more than an auto manufacturer. They’re not just providing a car; they’re supporting a customer’s lifestyle,” says Mark McCarthy, General Manager of Lithia Subaru of Great Falls. “They don’t pretend to care; they care.”

Subaru believes in making our world a better place, and the Subaru Love Promise represents the company’s commitment to love and respect its customers and to make a positive impact.

“It all starts right here in our community,” says McCarthy, “not just by our donations, but by our actions. That’s why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.”

Lithia Subaru of Great Falls is grateful not only to be a part of its community, but to serve and support the causes that are closest to locals’ hearts.

“Running a good business is not enough anymore,” says McCarthy. “That’s what drew me to working here. I was mostly intrigued with Subaru’s commitment to community, the earth, and people.”

With Subaru Loves to Learn, Subaru donated $92,233 to local classrooms nationwide, impacting more than 15,000 elementary school students. Sunnyside Elementary School, in particular, received dozens of math and science books to provide students better opportunities to learn.

“These will be spread throughout the school, as there is a great selection for all ages,” says Sunnyside Elementary School Principal Ryan Hart. “Subaru also provided school supplies, including paper, writing utensils, sharpeners, pencil boxes, and almost every supply you can imagine. This included backpacks. At Sunnyside, we often get students mid-year lacking the essential supplies need to be successful. We fill these backpacks with all of the needed items so that they begin their new school prepared. What an amazing gift that eases a student’s transition into a new school!”

Since 2015, Subaru of America has partnered with American Association for the Advancement of Science through the Subaru Loves Learning initiative to donate over 277,600 science books to schools in communities across the country.

“What it really comes down to is Subaru’s commitment to their customers and the communities their dealerships are in,” says McCarthy.

For its dedication to the community and the Subaru Love Promise, Lithia Subaru of Great Falls received the 2019 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to local communities.

“Less than ten percent of Subaru retailers nationwide receive this award,” says McCarthy. With a laugh, he adds, “It was very hard to get.”

In order to even qualify, Lithia Subaru of Great Falls had to put in a great deal of time and effort volunteering to local philanthropy. With or without the award, McCarthy believes his company’s contributions were worth it. Lithia Subaru of Great Falls loves its community.

And as we all know, love is what makes a Subaru, a Subaru.

Lithia Subaru of Great Falls is located at 800 Central Avenue. For more information, visit or call (406) 205-2161.

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