Montanans love their environment. But true love requires more than adoration; it takes commitment.

“The Subaru Love Promise is our vision to show love and respect to all people at every interaction with Subaru,” says Mark McCarthy, General Manager of Lithia Subaru of Great Falls. “We do more than love the great outdoors. We love the environment by working to preserve it.”

Lithia Subaru of Great Falls has taken many steps to create a more environmentally friendly community. For one, its facility is extraordinarily efficient. The state-of-the-art building was designed with automatic light and doors, minimal landscaping, and a waste oil furnace which burns the facility’s concentrated (fuel and oil) waste. Lithia Subaru of Great Falls is dedicated to producing as small a carbon footprint as possible.

“Everything that can be recycled, is recycled,” says McCarthy.

That includes cars.

“One of the biggest pieces of waste a person can leave behind is their old car,” says McCarthy. “If you have a car that isn’t running, we’ll pick it up and recycle it at our own expense. If we can, we’ll fix it up for someone who needs an economical car.”

Lithia Subaru of Great Falls also acts as a recycling center for their customers and (on a limited scale) for the general public.

“It’s harder here to recycle. Places charge you to recycle,” explains McCarthy. “You can bring your lithium batteries, plastics, and other recyclables to us and we’ll shoulder that expense. We don’t take care of it because we have to. We think it’s the right thing to do.”

Subaru does not require its retailers to go above and beyond, but it does reward those that do. For its dedication to the community and the Subaru Love Promise, Lithia Subaru of Great Falls received the 2019 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to local communities.

“Less than ten percent of Subaru retailers nationwide receive this award,” says McCarthy. With a laugh, he adds, “It was very hard to get.”

In order to even qualify, Lithia Subaru of Great Falls had to put in a great deal of time and effort volunteering to local philanthropy. With or without the award, McCarthy believes his company’s contributions were worth it. Lithia Subaru of Great Falls loves its community.

And as we all know, love is what makes a Subaru, a Subaru.

Lithia Subaru of Great Falls is located at 800 Central Avenue. For more information, visit lithiasubarugreatfalls.com or call (406) 205-2161.

Subaru Launches Partnership with TerraCycleÆ for ìSubaru Loves the Earthî; Starting in April, Subaru and TerraCycleÆ Will Team Up to Divert Waste from Landfills and Repurpose into Community Solutions (PRNewsfoto/Subaru of America, Inc.)

Subaru Launches Partnership with TerraCycleÆ for ìSubaru Loves the Earthî; Starting in April, Subaru and TerraCycleÆ Will Team Up to Divert Waste from Landfills and Repurpose into Community Solutions (PRNewsfoto/Subaru of America, Inc.)